Duality — without the dueling
FIRSTBranch created a balanced website for customers of all ages. A split hero banner greets visitors with a simple choice between rewards checking and local financing.
We welcomed younger customers by featuring the tech they expect, including online account opening and mobile banking. We also highlighted WCB’s youth programs to demonstrate their community commitment — appealing to young families and civic-minded Millennials.
Instead of treating Wayne County and Lewis County as two different divisions, we united them under one proud legacy. Warm, natural imagery reflecting locals’ love for the outdoors complements WCB’s brand colors to create a cohesive, familiar design.
We built a modern website that leaves a lasting impression — winning a Platinum Hermes Creative Award in 2019.