Intrepid Credit Union was founded in Montana’s capital more than 80 years ago. Deep roots and steady growth allowed Intrepid to open a branch in Bozeman.

Though only a couple hours apart, each city has its own appeal. Helena offers historic charm and affordable housing to working families. Bozeman draws in young professionals with a vibrant arts scene and a burgeoning tech sector.

Intrepid had to do right by their base and attract younger members — all while increasing deposits across the board. So, the established credit union built a new brand and a digital marketing strategy. They needed a website that ensured their investments paid off.



We made a website that celebrates Big Sky Country. Imagery captures Montana’s natural beauty with scenes of friends and families enjoying the outdoors. Incorporating design elements from Intrepid’s new brand guidelines creates a consistent, hand-crafted look and feel.

These guidelines, along with insights from Intrepid, gave us direction for messaging. Montanans are strong individuals and kind neighbors. We positioned Intrepid as a reliable partner — ready to help members live life to the fullest.

We made sure to capitalize on traffic generated by Intrepid’s marketing campaign. We included plenty of promotions — without cluttering the design. A comparison chart simplifies the user’s journey. Online account opening lets visitors become members in a matter of minutes.

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