Intrepid Credit Union | This Is FIRSTBranch

BRINGING BIG SKY COUNTRY TOGETHER

Challenge

Intrepid Credit Union was founded in Montana’s capital more than 80 years ago. Deep roots and steady growth allowed Intrepid to open a branch in Bozeman.

Though only a couple hours apart, each city has its own appeal. Helena offers historic charm and affordable housing to working families. Bozeman draws in young professionals with a vibrant arts scene and a burgeoning tech sector.

Intrepid had to do right by their base and attract younger members — all while increasing deposits across the board. So, the established credit union built a new brand and a digital marketing strategy. They needed a website that ensured their investments paid off.

Solution

EXPLORING A NEW DIRECTION

We made a website that celebrates Big Sky Country. Imagery captures Montana’s natural beauty with scenes of friends and families enjoying the outdoors. Incorporating design elements from Intrepid’s new brand guidelines creates a consistent, hand-crafted look and feel.

These guidelines, along with insights from Intrepid, gave us direction for messaging. Montanans are strong individuals and kind neighbors. We positioned Intrepid as a reliable partner — ready to help members live life to the fullest.

We made sure to capitalize on traffic generated by Intrepid’s marketing campaign. We included plenty of promotions — without cluttering the design. A comparison chart simplifies the user’s journey. Online account opening lets visitors become members in a matter of minutes.