EXPLORING A NEW DIRECTION
We made a website that celebrates Big Sky Country. Imagery captures Montana’s natural beauty with scenes of friends and families enjoying the outdoors. Incorporating design elements from Intrepid’s new brand guidelines creates a consistent, hand-crafted look and feel.
These guidelines, along with insights from Intrepid, gave us direction for messaging. Montanans are strong individuals and kind neighbors. We positioned Intrepid as a reliable partner — ready to help members live life to the fullest.
We made sure to capitalize on traffic generated by Intrepid’s marketing campaign. We included plenty of promotions — without cluttering the design. A comparison chart simplifies the user’s journey. Online account opening lets visitors become members in a matter of minutes.