A BOLD APPROACH FOR AN "UN-BANKEY" BANK

Challenge

Coastal Community Bank has been serving the North Sound since 1997 — home to locals who love the outdoors, as well as Seattle transplants in search of affordable housing. Its diverse economy includes industries ranging from farming and logging to tech and aerospace.

In just 23 years, Coastal has become the largest community bank in Snohomish County. This growth is the result of shared values and a clear mission — to champion the small business person. In order to serve the next generation of entrepreneurs, they wanted their website to be more reflective of who they are.

Solution

RAISING THE BAR WE HAD SET

With this being Coastal’s second FIRSTBranch redesign, we wanted to raise the bar we had set even higher. We relied on the latest best practices and years of trust to push the boundaries.

Expanding the homepage allows visitors to learn more about the institution with a simple scroll. Dedicated sections for awards and financial contributions demonstrate Coastal’s community commitment. Video interviews provide practical advice and proof of close relationships with current clients.

To encourage people to keep scrolling, we paired clean design with commanding headlines. Inspired by Coastal’s core values, we crafted messaging that views financial services from a fresh perspective.

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