Nordstrom Federal Credit Union has been serving employees of the luxury department store since 1936. Their membership reaches across the country, ranging from upper management to customer service representatives. Rather than invest in brick and mortar, they passed the savings on to members — operating as an online-only institution.

Their website was essential. With their redesign, they wanted to increase membership among employees in their twenties — aiming to become top of wallet. But they also wanted to deepen relationships with existing members.


Starting Off On the Right Foot

We created a design that demands attention. Bold colors and candid images of everyday moments work together to establish a unique online identity. Messaging is active, casual, and youthful — tailored to the credit union’s target members.

We traded rotating banners for a scrolling homepage, providing a familiar experience to younger users. New employees can easily explore essential services to start their financial lives — from free checking to mobile banking.

Users who click to learn more find product pages that pop. Concise headlines provide easy, engaging explanations while modern icons feature key benefits. Clear calls to action give visitors multiple opportunities to become members.

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