WHERE PHILANTHROPY MEETS PHILOSOPHY

Challenge

South Jersey Federal Credit Union was charted in 1940 to serve employees of the New York Shipbuilding Corporation. Today, SJFCU serves more than 54,000 members and over 700 employee groups — with branches stretching from the Jersey Shore to the Allegheny Mountains.

Proud of their diverse membership and social commitment, SJFCU lives their mission of being a force for good in the communities they serve. But it was time attract the next generation of members. Their website needed to resonate with local Millennials.

Solution

ENGAGING MILLENNIALS ON MULTIPLE LEVELS

Our approach was to engage Millennials through youthful design, accessible information, and community involvement.

Updating the color scheme allowed us to convey a sense of energy and warmth. Careful imagery selection reflects their diverse membership, ensuring all visitors feel welcome.

SJFCU produces and curates educational videos. In addition to creating a video library, we designed a solution to feature videos on the homepage — without distracting from product promotions.

We crafted messaging that speaks to Millennials in their language. More than highlight the ways SJFCU improves their members’ lives, we showcased the credit union’s philanthropic work — appealing to these socially-conscious consumers.

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