Using your website to promote your institution is a great way to capture the attention of Millennials and maximize your marketing budget.
FIRSTBranch tools and features are designed to help lighten the burden of operating a great website — freeing you up to focus on other projects.
Banners are a beautiful way to communicate with your website visitors, whether you want to highlight new products, announce special promotions, or share relevant news.
With FIRSTBranch, you have the power to create and upload your own banners, or partner with our in-house creative team to handle it for you.
Our content management system also makes it easy for you to implement site-wide alert banners to deliver important news or emergency notifications.
In addition to SEO, we specialize in other channels such as paid search, email, digital display, social media ads, and retargeting. These tactics are available as upgrades to the standard FIRSTBranch agreement.
While search engine optimization (SEO) is one of the more appealing digital marketing channels, we recommend using it as one tactic in a larger digital marketing strategy.
Your FIRSTBranch includes a local SEO strategy implementation because it puts the brand, website, and business in front of the people who are most likely to use your products and services. We do this by optimizing your site for long-tail keywords, such as "banks in Austin," "free checking account Austin," or "auto loans Austin" (i.e. whatever locations are important for your business).
Once traffic to your site increases, the next order of business is to capture those visitors and convert them into account holders. Leveraging years of testing and user experience/user interface (UX/UI) development, we proudly offer INMO as a feature on your FIRSTBranch site.
INMO is an online account opening and funding system that connects to your product offerings. Institutions utilizing INMO on their sites can increase their online funded accounts at a 56% lower acquisition cost compared to in-branch acquisition.*
It also comes with Leads Manager, a secure, web-based, permission-based customer relationship management tool that allows you to gather and manage leads in a single interface.
*Forrester Research, "Online Sales Surpass Branch in the US."